Why email is still the hardest data source to automate
Email is the universal inbox for business: orders arrive, leads respond, suppliers confirm, and customers complain — all in unstructured prose with no consistent schema. Regex-based parsers break the moment a sender changes their email template. Zapier email parsers need per-sender training and still miss edge cases.
The only practical approach is a model that reads the email the way a human would and extracts whatever fields the downstream system needs. That is what DocPeel does.
Common email workflows DocPeel automates
Order confirmation emails: extract order number, customer details, SKUs, quantities, and totals and post them to an order management system or Google Sheet the moment they arrive.
Lead capture emails: pull contact name, company, phone, country, and message from any inbound enquiry and create a CRM contact automatically — no Zap training required.
Support ticket creation: extract issue type, product mentioned, urgency signals, and customer contact info from support emails and create tickets in your helpdesk.
Supplier confirmations: parse purchase order acknowledgements for PO number, confirmed quantities, delivery dates, and any line-item deviations.
Handling attachments in the same job
A significant share of business emails arrive with a PDF, spreadsheet, or image attached. DocPeel processes the email body and its attachments together in a single extraction job, returning a unified JSON payload that includes both inline fields and any data found in attachments.
This means an order confirmation email that includes an attached invoice produces one result with all fields — not two separate jobs to correlate manually.
Routing results to your stack in real time
DocPeel delivers results via webhook the moment extraction completes. A simple POST receiver can create Shopify orders, post a Slack notification, or insert a row in a Google Sheet — without any polling loop.
For higher volumes, the REST API supports batch submission and async result polling with configurable callback URLs.